Since 1944, the birth of the term ‘boxer’; now a firm staple of the male lexicon in the context of men’s clothing, has become a symbol of masculinity, power and comfort. Derived from the shorts worn by almost, if not, the entirety of the competitive fighters in the world of boxing, the name in itself is a statement and one of strength. Chosen by the worlds most elite fighters the shorts were preferred due to the enhanced mobility and comfort provided by the design, allowing the wearers to feel unhindered and able to focus on the challenge in front rather than the clothing below. Jacob Golomb, founder of Everlast, noticed this and decided to incorporate an elastic waistband and they were from then on an industry and social standard of what men should wear underneath.
What was once a mere necessity has now become a fashion statement, with brands such as Under Armour and Calvin Klein at the forefront of the recent popularisation of boxers. They have done this through huge ad campaigns and celebrity indorsement. Maybe most notably so from Calvin Klein’s steady stream of striking campaigns from the likes of Kate Moss and Mark Wahlberg in the early to mid 90’s. Although while Calvin Klein seem to rule the fashion world, Under Armour have a strong foothold in the world of athletics and sport and are possibly the most prominent in terms of sportswear and underwear with their roster including the most successful Quarterback in the history of the NFL, Tom Brady, front man and MVP for the NBA’s Golden State Warriors Steph Curry, and actor, bodybuilder, wrestler and all round admired celebrity Dwayne ‘The Rock’ Johnson. If the names above don’t prove that boxers are the choice of the strong, successful man that you want to be, then I don’t know what will.
When you get up in the morning and get dressed, your not just putting on clothes, you’re putting on a mind-set. Start your day as you mean to continue by putting on confidence, something that you’re proud to wear. Most battles throughout your day will be won and lost in your head, so why not have the added boost of confidence in the morning to carry through your day. Make your boxers your secret weapon. As a man you’re often told to ‘take pride in everything you do’, that includes your choice in underwear, so choose from our comprehensive collection to find the comfort and free feeling provided by your boxers that you deserve.